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Webinars

Fan Love - understanding the modern sporting spectator

In this presentation you will learn how to use AI to deep dive into niche cohorts such as the sporting aficionado. Attendees will learn some of the attitudes, needs, behaviours and concerns that drive certain groups, with real-world case studies from...

Catalogue: Webinars 2021
Authors: Anurag Banerjee, Frisco Chau
Companies: Quilt.AI, M&C Saatchi Group
October 4, 2021
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Citation

Banerjee and Chau (2021a, October 04). Fan Love - understanding the modern sporting spectator. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/fan-love---understanding-the-modern-sporting-spectator